Comprehensive analytics platform for tracking ROI and performance metrics of digital advertising campaigns
| Campaign | Platform | Spend | Revenue | ROAS | CTR | CPC | Status |
|---|---|---|---|---|---|---|---|
Brand Awareness Q4 | Google Ads | $5,420 | $23,800 | 4.39x | 5.08% | $0.44 | active |
Retargeting Campaign | Facebook Ads | $3,200 | $16,800 | 5.25x | 5.71% | $0.36 | active |
B2B Lead Generation | LinkedIn Ads | $4,100 | $18,450 | 4.5x | 2.63% | $1.75 | active |
Product Launch | Twitter Ads | $2,800 | $8,400 | 3x | 5% | $0.5 | paused |
Google Ads shows the highest ROAS at 4.2x with consistent performance across all campaigns.
LinkedIn campaigns have high CPC but strong conversion rates. Consider increasing budget allocation.
Twitter campaigns underperforming. Recommend shifting 30% budget to Google and Facebook.